QC Roundtable | “Islamic Branding a New Marketing Trend?”
“…that good Islamic Branding practice, that is, branding that is friendly or compliant with Shariah principles, naturally embodies many of the values that global businesses are feeling the pressing need to communicate today. Values such as honesty, respect, accountability and understanding are core to the principles of Shariah and resonate deeply with Muslim consumers across the world.
We are keen to establish that the emerging field of Islamic Branding is not restricted to only brands who consider themselves Islamic, or want to be Islamic. At Ogilvy Noor, we believe that the principles of good Islamic Branding practice, as we define them, are good practice for all businesses the world over.
Given the trials faced by global business and governments in recent years, there is no better time to own a study of this nature. Understanding the principles of Islamic Branding through our expert guidance will give your business an edge in a market that the world is just waking up to.”
“Islamic branding” is an interesting concept for me, especially in light of my own marketing background. If we consider that dollars push agendas, expect to see more Islamic branding popping up, (especially when a potential target market is 1.8 billion and growing).
For Western states, this begs the question: Would this further the Islamist cause in America?
And does Islamic branding promote shariah law?
In a free market system, we can’t control outside non-Islamic vendors using Islamic branding to appeal to a new market, but can be hold them accountable for being social irresponsible if we determine that this type of branding reinforces outdated elements within Islam, including sharia law?
What are your thoughts?